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Fresheye Profiles

Insights that you can act on

Fresheye Profiles provide sales, marketing and ABM teams with clear insights into industries, companies, competitors and key individuals. We provide the intelligence to help you sell smarter, faster and bigger.
Thank you for being amazing partners for the last four years. You’ve brought such valuable insight to me and my sales teams — and our pipeline is the proof.
Field Marketing Leader
Fresheye Profiles give sales, marketing, and ABM teams a clear, usable view of their important accounts: priorities, initiatives, pressures, stakeholders and the themes and actions most likely to resonate and drive revenue.

Benefits for you:

  • Creation or validation of a strategy most likely to meet objectives
  • Faster onboarding for new account owners
  • Stronger internal alignment on “what we’re really pursuing”
  • Identification of the people who make the decisions for your offers
  • Better ABM personalisation without guesswork

And for your customer:

  • A partner who gets what matters most and why
  • A faster way from challenge to solution with more alignment and less friction
  • Longer-term partnerships that focus together on goals not contracts
Who It’s For

Our profiles help you get into the right accounts faster, sell higher and wider, and win more deals.

We offer four types of profile:

Industry or industry cluster
When you want to develop or grow your footprint within a specific industry or cluster — whether that’s taking a single proposition to market or expanding your portfolio across accounts. Used to shape GTM strategy, prioritise accounts, and give both sales and marketing a shared view of what matters most to buyers in that sector.
Organisation
When you want to set or test your sales and marketing approach within a specific account. Particularly valuable for teams new to an organisation, complex strategic accounts, or opportunities that have stalled. Often the foundation of effective ABM programmes.
Individual
When success depends on engaging a specific stakeholder. Designed to help teams build credibility quickly — whether for executive engagement, a first meeting, or a deal that hinges on one person’s priorities.
Competitor
When the competitive landscape has shifted or you’re up against unfamiliar rivals. Focused on how buyers are making choices now, where competitors win, and how to differentiate in ways that actually matter to customers.
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FAQ

What’s included in an account profile?
Industry overview:
  • what’s happening in the organization you need to know about
  • the people you need to know;
  • the problems your customer has that you can solve;
  • Recommended new account entry points or higher and wider activities
How do Profiles connect to Sales Alerts?
Profiles give you a full understanding; set the scene or set strategies; Sales Alerts provide the relevant signals you can act on as they happen
How often are Profiles updated?
Profiles last for at least 6 months after they have been done. They become perishable as people move and strategies change.
Get in Touch

If you want to find better signals, faster — and stop wasting time on unreliable noise — let’s talk.

Book a conversation
fresheye
Electric Works
Sheffield Digital Campus
Sheffield, S1 2BJ
info@fresheye.co
+44 114 286 6357

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