Case study

Launching ABM at speed

The challenge

A multinational technology company wanted to build an ABM programme across 20 priority accounts. Resource was tight. Two ABM marketers were new to role. The playbook was still in development.

What we did

– Delivered organization profiles for each of the 20 target organisations
– Used those profiles to set account strategy and six months of ABM activity
– Identified the priority stakeholders and best engagement opportunities
– Analysed patterns across all accounts and recommended cluster-based campaign activity
– Aligned sales and marketing around a shared, evidence-based view of each account

The impact

– 20% average growth in qualified pipeline across the 20 accounts
– 35% increase in engaged decision-makers
– Sales and marketing alignment embedded into the programme
– CRM refreshed with live, relevant contacts
– ABM gained traction six months earlier than planned, unlocking further investment

Get in Touch

If you want to find better signals, faster — and stop wasting time on unreliable noise — let’s talk.

Book a conversation
fresheye
Electric Works
Sheffield Digital Campus
Sheffield, S1 2BJ
info@fresheye.co
+44 114 286 6357

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