The challenge
An enterprise IT organisation wanted to grow business within a specific subsector of oil and gas. Despite sustained effort, traction was limited and sales lacked a clear, prioritised view of where real opportunities might emerge.
What we did
- Deployed Fresheye Fresh Alerts across the target organisations
- Proactively monitored accounts for early-stage buying signals
- Validated each signal before alerting the business development lead and relevant sales teams
- Equipped sales with timely, credible reasons to engage — not product-led outreach
The impact
- 49 validated early-stage buying signals surfaced within the campaign period
- Meaningful conversations opened in 12 target organisations
- New pipeline generated, delivering ROI on weighted opportunities within 3 months
- Prospects fed back that the conversations stood out from the volume of generic, product-led approaches they usually receive
