About

About

Who are we?

We're a team of proactive marketing and sales specialists, and most of us have worked in organisations just like yours. And that means we understand how you work and what you need. It also means that we're one of the most diverse bunches of people you could ever hope to meet.

We’re a global and constantly expanding team, so wherever you need us, that’s where we’ll be.

Sarah
Sarah
Client executive- Digital
Paul
Paul
Chief executive officer
Lyn
Lyn
Human resources
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Bringing together
Sales and Marketing

Traditional approach of marketing consultant

Marketing | Sales
  1. Research, analyse and report – tell you what you already know or what you could Google.
  2. Market testing – a theory on what might happen.
  3. Build theory-based value propositions.
  4. Provide a strategy document and move.
  1. Sales sometimes read strategy then always file it.
  2. Meet suspects and pitch the value proposition.
  3. Wonder why only 1-in-10 find it interesting.
  4. Adapt their approach based on real life experience.

Fresheye approach

Sales | Marketing
  1. Understand the buying audience to develop targeted, differentiating commercial insights.
  2. Partner to tailor the approach and content to fit.
  3. Create the conditions and content that help sales to effectively engage in and build sustainable prospect relationships.
  4. Collaborate throughout the sales process, giving commercial insight, differentiating stories and counter-competitive intelligence.
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Client stories

Client stories

Insight Through to Sales

Partner Marketing Services

Global Ways of Working

Integrated Marketing